Hi, I’m David Thomas.
I simplify the part of business everyone hates.

If I had to sum up what I do in one sentence: I'm a problem-solver who can't stop building things. For the better part of two decades I've been in the trenches of running small-to-medium businesses, and one truth kept surfacing — the idea of the business is the fun part. It's the day-to-day administration, the tangled systems and the repetitive paperwork that become the real boss fight.

So that's what I build: tools that untangle the hard stuff so owners can get back to the part they actually love.

It started in 2006 with Simple Telecom, when small businesses were being locked out of the professional phone tools the "big end of town" treated as standard — 1300 numbers, smart call routing, reliable phone systems. All of it needlessly complicated and expensive. We stripped out the telco jargon and just made it work.

Then in 2016 I bought a packaging business, thinking I was getting into boxes and tape. Turns out I was in the administration business — and the admin was winning. So I did what I do: I built software to automate our own workflow. It was never meant to be a product. Then a coffee-roaster customer saw it and asked for one. Then three more roasters asked. That was the lightbulb: this problem wasn't mine, it was everyone's — too big for spreadsheets, too niche for enterprise software.

We rebuilt the platform properly, launched it as BSimple in the middle of a pandemic, and it's been untangling warehouses and roasteries ever since.

And in 2026 the loop closed: I'd built Loom, a tiny git-native publishing engine, and started hosting sites built on it. That became LoomWeb — push a website live the same way you push code, with your AI doing the building.

Three companies, twenty years, same idea every time: take something complicated businesses have to do, and make it simple, accessible and affordable. That's the whole trick. That's the whole company.